Marketing Law

The Kelly Hazell Quill Blog

Marketing Law

If ever you needed a reason to have your product labels legally reviewed, the ACCC's recent action against Heinz should be enough to convince you. Product label claims are clearly in the ACCC’s sites, as the regulator issued Federal Court proceedings agains...

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Marketing Law

Just weeks after a major supplier of free range branded eggs, Free Range Egg Farms (FREF), was found to have breached the Australian Consumer Law, yet another supplier has come under fire by the ACCC and the Federal Court for misleading and deceptive conduct.  (Read our blog...

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Marketing Law

‘Cruelty free’, ‘non GMO’, ‘Fair Trade’, ‘free range’ Advertising your goods using any of these promises will likely help you win over an increasing number of conscientious consumers who are willing to pay more for products they ...

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Marketing Law

Since 2013, the ACCC has successfully prosecuted nine Harvey Norman franchisees across the country in relation to false and misleading representations regarding the consumer guarantees provisions under the Australian Consumer Law. And it has just claimed its 10th scalp. The...

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Marketing Law

Early last year, the ACCC took action against Reckitt Benckiser (Australia) Pty Ltd regarding the Nurofen ‘targeted pain’ range (click here to read our blog about it).  In December 2015, the Federal Court found that Reckitt Benckiser had indeed engaged in misl...

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Marketing Law

For over a decade, Meat & Livestock Australia (MLA) has produced a satirical, tongue in cheek advertisement beseeching Australians to eat lamb on Australia Day.  The ads tend to spark controversy (picking on vegetarians is a recurring theme), occasionally resulting in co...

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Marketing Law

This is the second blog in our series on recent ACCC enforcement action, and focuses on recent cases involving price dripping.  This has been a priority area for the ACCC for some time, and that special attention is not likely to go away any time soon. Drip pricing o...

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Marketing Law

In yet another change in trade promotions compliance in Australia, the ACT Gambling & Racing Commission has announced that permits are only required for trade promotion lotteries if the total prize pool exceeds $3,000. This is a significant shift – previously, permits w...

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Marketing Law

In the last quarter of 2015, the ACCC has capped off a busy compliance year by securing judgments, and issuing infringement notices, against several big name brands in relation to various breaches of the Australian Consumer Law.  This blog is the first in a series cover...

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