Marketing Law

The KHQ Blog

Marketing Law

Advertising in Australia is regulated by various laws and codes, including the Australian Association of National Advertisers (AANA) Code of Ethics.  The Code is administered by the AANA, the advertising industry’s self-regulatory body. Influencer marketing has expl...

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Marketing Law

The Food Amendment (Kilojoule Labelling Scheme and Other Matters) Act 2017 (‘Scheme’) became law in Victoria earlier this month, creating obligations on “chain food premises” and “chain supermarkets” to display kilojoule content statements on f...

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Marketing Law

If ever you needed a reason to have your product labels legally reviewed, the ACCC's recent action against Heinz should be enough to convince you. Product label claims are clearly in the ACCC’s sites, as the regulator issued Federal Court proceedings agains...

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Marketing Law

Just weeks after a major supplier of free range branded eggs, Free Range Egg Farms (FREF), was found to have breached the Australian Consumer Law, yet another supplier has come under fire by the ACCC and the Federal Court for misleading and deceptive conduct.  (Read our blog...

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Marketing Law

‘Cruelty free’, ‘non GMO’, ‘Fair Trade’, ‘free range’ Advertising your goods using any of these promises will likely help you win over an increasing number of conscientious consumers who are willing to pay more for products they ...

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Marketing Law

Since 2013, the ACCC has successfully prosecuted nine Harvey Norman franchisees across the country in relation to false and misleading representations regarding the consumer guarantees provisions under the Australian Consumer Law. And it has just claimed its 10th scalp. The...

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Marketing Law

Early last year, the ACCC took action against Reckitt Benckiser (Australia) Pty Ltd regarding the Nurofen ‘targeted pain’ range (click here to read our blog about it).  In December 2015, the Federal Court found that Reckitt Benckiser had indeed engaged in misl...

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Marketing Law

For over a decade, Meat & Livestock Australia (MLA) has produced a satirical, tongue in cheek advertisement beseeching Australians to eat lamb on Australia Day.  The ads tend to spark controversy (picking on vegetarians is a recurring theme), occasionally resulting in co...

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Marketing Law

This is the second blog in our series on recent ACCC enforcement action, and focuses on recent cases involving price dripping.  This has been a priority area for the ACCC for some time, and that special attention is not likely to go away any time soon. Drip pricing o...

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