Naomi Stephens Paralegal

Naomi is a paralegal with the marketing, advertising & promotions team. Naomi is passionate about marketing law, especially ensuring our clients’ campaigns are the best they can be (from a compliance perspective – she’s happy to leave the creative stuff to the experts!). Naomi has extensive experience, having spent 11 years in-house at Lonely Planet, supporting its global marketing objectives. Naomi’s particular focus is trade promotions and marketing activations, but she also has broad experience in reviewing commercial contracts. Her knowledge, commercial focus and attention to detail are highly valued by our clients.

So passionate is she, that she finds it hard to switch off – always assessing advertisements and activations with a critical eye, noting what’s done well … and what could be done better.

Latest News & Insights

TPG fined for infringing spam laws


Posted By on 20/11/17 at 10:04 AM

In a warning to businesses which engage in email marketing, telecommunications giant TPG has been fined by the Australian Communications & Media Authority (ACMA) for breaching the Spam Act 2003 (the Act). Background Under the Act, businesses sending commercial electronic messages, such as e-newsletters and marketing emails, must comply with (amongst other things) three key … Read more

Court rules Meriton manipulated online reviews


Posted By on 16/11/17 at 12:41 PM

The Federal Court has found that Meriton Serviced Apartments (Meriton) engaged in misleading and deceptive conduct regarding online reviews of its properties posted on the TripAdvisor website. Background to the case TripAdvisor provides a “Review Express” service to participating businesses.  A participating business provides TripAdvisor with the contact details of customers who have consented to … Read more

Egg producer fined for false “free range” claims


Posted By on 21/08/17 at 2:43 PM

One of WA’s largest egg producers has been handed a record $750,000 fine for making false or misleading representations regarding “free range” egg claims. The Federal Court imposed the penalty on Snowdale Holdings Pty Ltd, which produces eggs under various labels including Eggs by Ellah, Swan Valley Free Range and Wanneroo Free Range. In May … Read more

Would you clean a portaloo for free WiFi?


Posted By on 1/08/17 at 11:22 AM

UK-based technology company, Purple WiFi, recently gave consumers a salient lesson in why it’s important to read terms of use. What happened? Purple provides WiFi hotspots for various clients including retail outlets, restaurants and hotels. People visiting these venues can access the free WiFi provided they create an account and accept Purple’s terms of use. … Read more

Lululemon pinged for refusing refunds on lemons


Posted By on 26/07/17 at 4:32 PM

Upmarket activewear brand, Lululemon Athletica Australia Pty Ltd (Lululemon), has caught the attention of the ACCC over its policy on refunds and exchanges. What happened? In May 2017, Lululemon’s returns policy (as published on its website) stated that no refunds or exchanges would be accepted on final sale items such as water bottles and underwear, … Read more

Health insurer misled customers – ACCC


Posted By on 2/06/17 at 9:43 AM

Health insurer, NIB, is being taken to task by the ACCC, over alleged misleading and deceptive conduct and unconscionable conduct. What happened? NIB has provided a MediGap Scheme to its customers since the early 2000s. The Scheme pays higher benefits to practitioners who agree to participate, and in return those practitioners agree to not charge … Read more

Are you on the ACCC’s radar?


Posted By on 7/04/17 at 9:35 AM

Christmas comes but once a year, and so does the ACCC’s list of enforcement targets. In his annual address to the Committee for Economic Development of Australia (CEDA), ACCC Chairman Rod Sims has revealed the ACCC’s naughty list for 2017. The ‘always on the hit list’ list The following are classified as ‘enduring priorities’ (meaning … Read more

Advertising regulation and influencers – AANA revises Code of Ethics


Posted By on 22/03/17 at 12:08 PM

Advertising in Australia is regulated by various laws and codes, including the Australian Association of National Advertisers (AANA) Code of Ethics. The Code is administered by the AANA, the advertising industry’s self-regulatory body. Influencer marketing has exploded in recent years, as brands seek new ways to reach target audiences and ‘tell a story’. And where … Read more