Marketing Law

Legal advice shouldn’t be about stifling creativity and saying “no” to fantastic ideas. Great lawyers are good at finding legally compliant solutions that work from a business/brand perspective as well!

Not only that but clients in the marketing and advertising space often have clients of their own and so high quality, clear and concise advice (provided fast and for a fixed price!) is crucial.

We represent many strong brands when it comes to marketing legal issues, everything from consumer promotions to advertising legal clearance through to consumer law issues and ACCC investigations and prosecutions.

We also work with marketers, brand managers, in-house lawyers and creative and media agencies on:

  • Legally approving all types of marketing communications like television commercial scripts, advertising concepts, copy & artwork, online, viral & social media campaigns.
  • Legal requirements for packaging and labelling.
  • Customer and supplier contracts.
  • Talent agreements.
  • Sponsorship, endorsement and brand ambassador agreements.
  • Understanding and complying with the Competition and Consumer Act and the Australian Consumer Law.
  • Complying with the privacy and spam laws.

Our team understands that our marketing clients need high quality, clear and concise advice, and they need it fast! Certainty of cost is also critical, where possible we will provide a quote prior to commencing work.

Please Contact Us if you would like a schedule of KHQ’s (rather reasonable) fixed fees for consumer promotions work.

Related News & Insights

MLA ad banned following independent review

Posted By on 7/12/17 at 4:23 PM

In a rare move, an Advertising Standards Board ruling regarding an ad by Meat & Livestock Australia (MLA) has been overturned following an independent review. What happened? To celebrate spring lamb, MLA produced an ad entitled “You never lamb alone” and which depicted a group of religious icons and deities sitting down to enjoy an … Read more

TPG fined for infringing spam laws

Posted By on 20/11/17 at 10:04 AM

In a warning to businesses which engage in email marketing, telecommunications giant TPG has been fined by the Australian Communications & Media Authority (ACMA) for breaching the Spam Act 2003 (the Act). Background Under the Act, businesses sending commercial electronic messages, such as e-newsletters and marketing emails, must comply with (amongst other things) three key … Read more

Court rules Meriton manipulated online reviews

Posted By on 16/11/17 at 12:41 PM

The Federal Court has found that Meriton Serviced Apartments (Meriton) engaged in misleading and deceptive conduct regarding online reviews of its properties posted on the TripAdvisor website. Background to the case TripAdvisor provides a “Review Express” service to participating businesses.  A participating business provides TripAdvisor with the contact details of customers who have consented to … Read more