Naomi is a paralegal with the marketing, advertising & promotions team. Naomi is passionate about marketing law, especially ensuring our clients’ campaigns are the best they can be (from a compliance perspective – she’s happy to leave the creative stuff to the experts!). Naomi has extensive experience, having spent 11 years in-house at Lonely Planet, supporting its global marketing objectives. Naomi’s particular focus is trade promotions and marketing activations, but she also has broad experience in reviewing commercial contracts. Her knowledge, commercial focus and attention to detail are highly valued by our clients.
So passionate is she, that she finds it hard to switch off – always assessing advertisements and activations with a critical eye, noting what’s done well ... and what could be done better.