Amelia Edwards Lawyer

Amelia is a member of our Corporate & Commercial and Marketing Law teams and, since joining us in 2014, has developed broad commercial experience and interests working across the firm’s practice areas and on secondment. She holds a Bachelor of Arts (Anthropology) and a Bachelor of Laws (hons) from Monash University and will soon complete her Master of Laws at Melbourne University.

Amelia’s work focuses on entertainment law, marketing & advertising law, regulatory compliance, IP and brand protection, consumer law, and commercial contracting. Her expertise includes:

  • Competition & consumer law advice.
  • Reviewing, negotiating and drafting all forms of commercial contracting arrangements, including standard form terms and conditions, complex sales, industry-specific service agreements, and licensing, distribution, and outsourcing agreements.
  • Advertising & publication compliance, including CAD compliance, broadcasting and industry codes, misleading and deceptive representations, defamation, and product-specific legal requirements (including therapeutic goods and tobacco).
  • Trade promotions advice, including compliance with gaming laws, social media rules and other practical considerations, and preparing and reviewing ancillary agreements (such as sponsorship, underwriter, talent, and services agreements).
  • Compliance advice on all aspects of goods labelling, sale and manufacture compliance, including FSANZ Code compliance, TGA compliance, country of origin requirements, hazardous chemicals/health and safety, measurement and import/export requirements, and general consumer law requirements.
  • Advice regarding the registration of trademarks, copyright, and designs, and advice on ancillary issues such as enforcement, infringement, licensing, and assignment.

Amelia’s clients range across industries including broadcasting, publishing, marketing and advertising, design, technology, data and food & beverage.

Amelia also has a strong commitment to community and access to justice and has volunteered with Peninsula Community Legal Centre for many years. Amelia’s interest in art, people and culture has led her to travel the world, and her life-long involvement with media and entertainment led her to us. She is excited to grow her legal career by working with creative people on creative solutions.


Amelia was a Finalist in the Technology Media & Telecommunications category of the Lawyers Weekly 30 Under 30 Awards for 2017.

Latest News & Insights

Food recall: what to do when things go wrong

Posted By on 9/04/18 at 9:04 AM

By Stephanie Koumbarakos (Trainee Lawyer) and Amelia Edwards (Lawyer) Whether or not to conduct a food recall is a nightmare most food producers and manufacturers don’t want to contemplate. As at 3 April 2018, a rockmelon-related listeria outbreak has resulted in six confirmed deaths and caused serious illness in at least 13 others. The incident, … Read more

Heinz shredded by Court over claims on SHREDZ product

Posted By on 3/04/18 at 12:51 PM

By Josephine Mammone (Trainee Lawyer) and Amelia Edwards (Lawyer) A significant decision of the Federal Court, handed-down on 19 March 2018, has found that Heinz misled consumers as to the nutrition and health benefits of its SHREDZ products, aimed at children aged 1-3 years of age. Heinz marketed its SHREDZ ‘Little Kids’ range to parents … Read more

Notifiable Data Breaches Scheme – are you ready?

Posted By on 1/02/18 at 10:24 AM

By Naomi Stephens (Paralegal) and Amelia Edwards (Lawyer) The Notifiable Data Breaches Scheme, established under the Privacy Amendment (Notifiable Data Breaches) Act 2017 (Cth), comes into effect on 22 February 2018.  The Scheme imposes obligations on entities and organisations which hold personal information in relation to known or suspected data breaches. Who is caught by … Read more

New kilojoule laws: a killer headache for food retailers?

Posted By on 6/03/17 at 11:26 AM

The Food Amendment (Kilojoule Labelling Scheme and Other Matters) Act 2017 (‘Scheme’) became law in Victoria earlier this month, creating obligations on “chain food premises” and “chain supermarkets” to display kilojoule content statements on food labels and internal store displays. Retailers will glad to hear they have until July 2018 to ensure compliance with the … Read more

Big problems contracting with small business?

Posted By on 9/02/16 at 5:19 PM

There’s a big change coming for business-to-business agreements for the supply of goods, services, land, and financial products, and you’ve only got until November 2016 to get your affairs in order. If you are a small business, or you deal with small businesses, and use standard form T&Cs, then you need to be aware that, … Read more

Misleading consumers in comparative advertising … are you allowed to say that?

Posted By on 25/10/15 at 2:01 PM

Samsung v LG: who won? Delivering judgement earlier this year, the Federal Court has finally resolved proceedings between two of the biggest names in electronics – Samsung and LG. Samsung commenced proceedings against LG in 2011 for misleading and deceptive conduct under the Australian Consumer Law in relation to television commercials and marketing materials used … Read more

iiNet: naked fined for hiding juicy bits.

Posted By on 25/10/15 at 1:38 PM

iiNet’s recent naked broadband campaign on outdoor and public transport media just drew a $204,000 ACCC fine. The ads promoted iiNet’s naked plans and ironically, the fine was for burying the juicy bits – the fine print was just too fine. There are two big lessons here for marketers and designers. 1. You must display … Read more

Pizza Hut forced to pull “Mitey stuffed crust” pizza ads

Posted By on 25/10/15 at 1:36 PM

Pizza Hut was forced to pull ads for its Australia Day tie-in invention, the “Mitey stuffed crust” pizza. This slightly dubious crust creation features a ‘black gold’ filling of mozzarella and Vegemite, which was variously described as tasting like ‘medicine’, ‘petrol’, and ‘fish jam’ by the hapless backpackers who featured in the campaign commercial. But … Read more