Fiona Trethewey heads up our intellectual property team and specialises in intellectual property law and franchising. She has extensive experience in assisting clients with a range of commercial issues linked to these areas of specialty.
She has advised the Commonwealth of Australia on major commercial and procurement contracts and manages trade mark and intellectual property portfolios for a number of clients nationally and internationally across a broad range of industries and assists other clients with prosecution and infringement matters. Clients she has acted for include Sensis, Glossier Inc, United Biscuits, Monde Nissin, Toyota, BP, The Commonwealth of Australia, Canopy Growth Corporation, Tweed Inc, Spectrum Cannabis Canada, Vivo Cannibis, TS Brandco, Philmac, Schweppes, Johnny Rockets, WeBank, GLI International, Access Hardware, Ziebart, Mahercorp, Dunlop Flooring, Penley Estate, Kirrihill Wines, Kangaroo Island Futures Authority, Oakwood, Herjavec Group, Broadsheet Media, T Bar, Tutor Bright, The Honest Group, ratemyagent, Helping Hand Aged Care, Pokéme, Vet Partners, Magellan Travel Group, Ulithorne, Silk Laser Clinics, iX Biopharma, XBlades, Benepha Inc, Mathnasium, Lambrook, Beaumont Tiles, Centennial Park, Cocolat, and The Wolf Gang.
Fiona assisted Philmac to obtain the first colour trade mark registration in Australia. She also assisted the Kangaroo Island Futures Authority establish the regional branding for Kangaroo Island.
Fiona advises on all aspects of Australian trade mark law including searches, applications, registrations, prosecutions, licensing and distribution, enforcement and litigation. She is genuinely interested in familiarising herself with her client’s businesses and helping them to achieve desired commercial outcomes.
She also has expertise in commercial transactions, licensing and distribution.
In litigation, Fiona has acted in various disputes and court proceedings involving alleged trade mark and copyright infringement for clients including The Honest Group, Smartpath, Urban Property Group, Helping Hand Aged Care, Magellan and Schleese. Recently she acted for Sensis in successful trade mark infringement proceedings (and defending a non-use counteraction) in the Federal Court against Senses Direct.
Fiona has immersed herself in wine law, and until recently had an interest in a viticulture consultancy and two highly regarded South Australian vineyards. Fiona acts for a number of franchise systems and has been recognised by the Franchise Council of Australia as its 2009 SA Franchise Woman of the Year.
Previously, Fiona was a partner in a large national firm where she was employed for some 13 years. She holds a Bachelor of Laws (Honours) and a Bachelor of Commerce from Flinders University, has a Masters of Law (specialising in Intellectual Property) from the University of Melbourne and is a Registered Trade Marks Attorney.