Marketing Law

Legal advice shouldn’t be about stifling creativity and saying “no” to fantastic ideas. Great lawyers are good at finding legally compliant solutions that work from a business/brand perspective as well!

Not only that but clients in the marketing and advertising space often have clients of their own and so high quality, clear and concise advice (provided fast and for a fixed price) is crucial.

We represent many household-name brands when it comes to marketing legal issues – everything from trade promotions to advertising legal clearance through to consumer law issues and ACCC investigations and prosecutions.

We also work with marketers, brand managers, in-house lawyers and creative and media agencies on:

  • Legally approving all types of marketing communications such as television commercial & radio scripts, advertising concepts, copy & artwork, online campaigns, and viral & social media campaigns.
  • Legal requirements for packaging and labelling.
  • Customer and supplier contracts.
  • Talent agreements.
  • Sponsorship, endorsement and brand ambassador agreements.
  • Understanding and complying with the Competition and Consumer Act 2010 and the Australian Consumer Law.
  • Complying with the AANA Code of Ethics and industry specific advertising codes.
  • Complying with privacy and spam laws.

Our team understands that our marketing clients need high quality, clear and concise advice, and they need it fast.  Certainty of cost is also critical, where possible we will provide a quote prior to commencing work.

Please contact us for an obligation free discussion.  We can help you get your concepts out of your head, and into the market.

Related News & Insights

Jenny Craig tips the scales over misleading ad


Posted By on 25/06/18 at 11:02 AM

By Naomi Stephens (Paralegal) and Amelia Edwards (Lawyer) Weight loss giant Jenny Craig has paid penalties totalling $37,800 following an investigation by the ACCC into multiple misleading representations made in its lose “10kg for $10” campaign. What happened? Wrongly trimming the informational fat: The campaign ran from December 2017 to February 2018, with advertising stating … Read more

Cambridge Analytica – who’s to blame?


Posted By on 2/05/18 at 3:52 PM

By Naomi Stephens (Paralegal) and Amelia Edwards (Lawyer) The headlines are screaming, the politicians are pontificating: the Cambridge Analytica data breach scandal has turned the spotlight on Big Bad Data, and through all the huffing and puffing that has followed the unshaken public consensus seems to be that Facebook has, by negligence or design, thrown … Read more

Court hammers builder over online reviews


Posted By on 20/12/17 at 8:45 AM

The Federal Court has ordered Perth builder, Aveling Homes Pty Ltd, to pay penalties totalling $380,000 for engaging in misleading and deceptive conduct regarding the manipulation of online reviews of its products and services. What happened? Aveling Homes owned and controlled two websites for customers to post reviews about their experiences with both it and … Read more