Marketing Law

KHQ News & Insights

Signing documents in the digital age

Posted By on 25/10/15

Did you know that you can sign certain legal documents using an electronic or digital signature? Before you start signing with your electronic or digital signature, here are a few things you should know. Will my document still be valid? You can validly execute documents using an electronic signature provided the following are met: the … Read more

Snapshot: recent consumer law enforcement activity

Posted By on 25/10/15

Here’s a snapshot of what the ACCC has been up to recently. ACCC v AGL South Australia – the judgement In an earlier blog, we mentioned that the ACCC successfully prosecuted AGL South Australia regarding misleading representations about discounts on its energy plans. To briefly recap, consumers entered into a discounted plan with AGL, which … Read more

ASTW bust up over ‘double dip’ prize draw

Posted By on 25/10/15

A ruckus has erupted over a raffle held at the Australian Society of Travel Writers’ Christmas lunch, held in Brisbane in December 2013. What happened? At the lunch, members were invited to place their cards in a champagne bucket, for the chance to win two nights’ accommodation in Macau. Long standing member of the Society, … Read more

Nurofen cops targeted pain from the ACCC

Posted By on 25/10/15

The ACCC has issued Federal Court proceedings against global consumer goods company, Reckitt Benckiser, alleging misleading claims in relation to its Nurofen ‘targeted pain’ products (Nurofen Back Pain, Nurofen Migraine Pain, Nurofen Period Pain and Nurofen Tension Headache). The packaging for each of these products claims to target the specific type of pain referred to … Read more

Energy providers zapped by misleading claims

Posted By on 25/10/15

Continuing its commitment to focus on the industry, the ACCC has been busy prosecuting energy resellers for making misleading claims. Origin Energy – misleading representations regarding discounts Origin trumpeted to South Australian consumers that signing up to a DailySaver energy plan would lead to discounts of up to 16% for electricity usage, and up to … Read more

Pizza Hut forced to pull “Mitey stuffed crust” pizza ads

Posted By on 25/10/15

Pizza Hut was forced to pull ads for its Australia Day tie-in invention, the “Mitey stuffed crust” pizza. This slightly dubious crust creation features a ‘black gold’ filling of mozzarella and Vegemite, which was variously described as tasting like ‘medicine’, ‘petrol’, and ‘fish jam’ by the hapless backpackers who featured in the campaign commercial. But … Read more