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Latest articles & upcoming events

New guidance on advertising rules for video bloggers in the UK

The UK body responsible for writing and maintaining the UK Advertising Codes – the Committees of Advertising Practice (CAP) – recently released guidance for video bloggers (vloggers) about how and when advertising rules apply to their video blogs (vlogs). The problem with vlogging and advertising More than ever before, businesses are utilising the extensive reach … Read more

Misleading consumers in comparative advertising … are you allowed to say that?

Samsung v LG: who won? Delivering judgement earlier this year, the Federal Court has finally resolved proceedings between two of the biggest names in electronics – Samsung and LG. Samsung commenced proceedings against LG in 2011 for misleading and deceptive conduct under the Australian Consumer Law in relation to television commercials and marketing materials used … Read more