Alka Power in hot water over misleading ad


Posted By on 5/03/19

By Amelia Edwards (Senior Associate) and Adrian Faelli (Lawyer) A manufacturer of bottled alkaline water, endorsed by celebrity chef Pete Evans, has fallen foul of the advertising industry’s Food and Beverages Advertising and Marketing Communications Code (the Code). But, given the nature of the claims made in relation to this product, is this an issue … Read more