Naomi Stephens Paralegal

Naomi is a paralegal in the Competition Law & Regulatory Compliance team, focusing on marketing activations, advertising review and trade promotions compliance.  She joined KHQ after having spent 11 years in-house with travel publisher Lonely Planet, supporting its global marketing teams with their legal needs.

Naomi is passionate about marketing related legal issues and works collaboratively with her clients to ensure that their campaigns are the best they can be.  Her expertise includes:

  • advice on the legal construct of trade promotions, from simple games of chance and skill through to highly complex entry mechanics (including on-pack promotions)
  • deep understanding of state and territory gaming laws as they pertain to trade promotions, applicable industry codes, rules pertaining to social media platforms and related consumer law issues
  • preparing legally compliant terms and conditions of entry
  • preparing and filing permit applications and liaison with state and territory gaming authorities
  • legal review of supporting marketing collateral across all media (including website wireframes, radio scripts, TVCs and social media platforms)
  • advice and support on insured promotions, including review and negotiation of contracts with insurance providers
  • advice and support on issues which may arise during or post the conduct of a trade promotion
  • privacy and spam compliance, and
  • practical aspects of marketing activations generally.

Naomi also routinely conducts advertising review for a broad range of clients, ensuring their campaigns are compliant with relevant laws and applicable industry codes (including the AANA Code of Ethics, ABAC Responsible Alcohol Marketing Code and other industry specific advertising codes).

Understanding that marketing teams often work within very tight timeframes and budgets, Naomi provides timely, cost effective review and works with her clients to help them meet their production deadlines.  Her practical, solutions-based approach and attention to detail are highly valued by our clients.

Latest News & Insights

Jenny Craig tips the scales over misleading ad

Posted By on 25/06/18 at 11:02 AM

By Naomi Stephens (Paralegal) and Amelia Edwards (Lawyer) Weight loss giant Jenny Craig has paid penalties totalling $37,800 following an investigation by the ACCC into multiple misleading representations made in its lose “10kg for $10” campaign. What happened? Wrongly trimming the informational fat: The campaign ran from December 2017 to February 2018, with advertising stating … Read more

In pursuit of excellence – KHQ implements Net Promoter System

Posted By on 23/02/18 at 9:57 AM

KHQ Lawyers has taken its passion for excellence one step further with the successful implementation of the Net Promoter System. Long used by highly customer focused companies like Apple and Amazon, the team at Melbourne based KHQ Lawyers have demonstrated their commitment to delivering outstanding client service by successfully implementing client satisfaction and loyalty measurement … Read more

JOY Law – litigation mitigation

Posted By on 3/02/18 at 9:44 AM

In this JOY Law segment, Paul Welling and Jack Stuk talked about commercial disputes and litigation – what it is, how it happens and how to mitigate or resolve it. Paul and Jack covered: what is litigation? how to avoid litigation by ensuring commercial relationships and agreements are properly documented (even if you are working … Read more

Court hammers builder over online reviews

Posted By on 20/12/17 at 8:45 AM

The Federal Court has ordered Perth builder, Aveling Homes Pty Ltd, to pay penalties totalling $380,000 for engaging in misleading and deceptive conduct regarding the manipulation of online reviews of its products and services. What happened? Aveling Homes owned and controlled two websites for customers to post reviews about their experiences with both it and … Read more

TPG fined for infringing spam laws

Posted By on 20/11/17 at 10:04 AM

In a warning to businesses which engage in email marketing, telecommunications giant TPG has been fined by the Australian Communications & Media Authority (ACMA) for breaching the Spam Act 2003 (the Act). Background Under the Act, businesses sending commercial electronic messages, such as e-newsletters and marketing emails, must comply with (amongst other things) three key … Read more

Court rules Meriton manipulated online reviews

Posted By on 16/11/17 at 12:41 PM

The Federal Court has found that Meriton Serviced Apartments (Meriton) engaged in misleading and deceptive conduct regarding online reviews of its properties posted on the TripAdvisor website. Background to the case TripAdvisor provides a “Review Express” service to participating businesses.  A participating business provides TripAdvisor with the contact details of customers who have consented to … Read more

Egg producer fined for false “free range” claims

Posted By on 21/08/17 at 2:43 PM

One of WA’s largest egg producers has been handed a record $750,000 fine for making false or misleading representations regarding “free range” egg claims. The Federal Court imposed the penalty on Snowdale Holdings Pty Ltd, which produces eggs under various labels including Eggs by Ellah, Swan Valley Free Range and Wanneroo Free Range. In May … Read more